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[Marketing & Sales Plans] [Ads & Promotions]

Ads and Promotions

Often times new products are supported with limited resources. This is where creativity and innovation are key to a successful launch on a limited budget.  Below are some examples of this process.

Click here to see a brief video on the 30 sec production video. 

Create promotions.

Challenged to launch a new product targeted to a specialized younger demographic, I was able to partner with local production teams to create a grass roots campaign. This campaign included sponsoring local events, broadcast and trade campaigns. The promotion included TV, Radio and Print promotions under a budget of $10,000.

Click here to view case study and see more detail.

Create in store sell-thru.

Challenged to launch a new product in a particular channel an ad was developed to reach the core consumers through an in house publication. This ad was supported with in store sampling.

Click here to view case study and see more detail..

Create consumer pull thru.

After successfully placing a new product in a specialty channel an ad was developed to introduce the product to new consumers. This helped to create immediate sales of a new line.

Click here to view case study and see more detail.

Click here to see some of our projects we have been partnered in. Click here to see some of the products we have represented.

 

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