Challenged to launch a new product targeted to a specialized younger demographic, I was able to partner with local production teams to create a grass roots campaign. This campaign included sponsoring local events, broadcast and trade campaigns. The promotion included TV, Radio and Print promotions under a budget of $10,000.

Challenged to launch a new product in a particular channel an ad was developed to reach the core consumers through an in house publication. This ad was supported with in store sampling.

After successfully placing a new product in a specialty channel an ad was developed to introduce the product to new consumers. This helped to create immediate sales of a new line.