Sell Through at Store Level: Marques De Paiva

Challenge: New product being launched in all Sam's Clubs throughout the U.S. . How can the manufacturer be certain that all of the product was placed in all locations in the best spot? How do we educate the consumers of the new product without large advertising budgets?

Solutions:  To help ensure that the product was properly placed in the key locations a team of dedicated managers were hired to service the top 25% of all locations in key markets. Their task was to educate the managers, supervise samplings and properly display the product

Introduce a new product to local market: Stanton DJ equipment

Challenge: How could we get the local market to learn about the new product and learn more about the company without spending additional funding?

Solution: A deal was made with a local radio station that caters to the exact demographic of future customers to give away 12 sets of this new equipment during the holiday season. For the cost of the equipment the company received 30 second mentions 3 times a day and a call contest focus on that product.

Challenge: The residential home loan business was severely damaged affecting multi-billion dollar businesses and threatening smaller owned mortgage businesses while depreciating their value to the market.

Solution: The first goal was to maintain business by creating sales tools for existing managers to communicate new programs with the client base. The next goal was to push the company image in front of  the local community. To do this we created a commercial which was aired on major networks such as FOX, ESPN, Court TV, Bravo and TBS on local cable.

Challenge: Educate long time industry sales reps and category buyers about a program that will save them money and help the manufacturer avoid opening up additional warehouse space to handle smaller orders.

Solution: The first task was education of the program to the sales reps. A manual was designed to guide every rep through the import process with specific program parameters. The next step was actual hands on education sessions while making account calls to the specific category buyers.