Sales Development
Educate current sales networks about buying direct from overseas factories: ARCOR SAICChallenge: Educate long time industry sales reps and category buyers about a program that will 
save them money and help the manufacturer avoid opening up additional warehouse space to handle smaller orders.
Solution: The first task was education of the program to the sales reps. A manual was designed to guide every rep through the import process with specific program parameters. The next step was actual hands on education sessions while making account calls to the specific category buyers.
Results: Sales increase over 200% generating new business identified new channels and selling product direct from the factories improving margins nearly 11%.
| Click here to see an example of the handbook used. (.pdf file). |
| Click here to see a new brand launch video. |
Market Development.
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Sell Through at Store Level: Marques De Paiva
Challenge: New product being launched in all Sam's Clubs throughout the U.S. . How can the manufacturer be certain that all of the product was placed in all locations in the best spot? How do we educate the consumers of the new product without large advertising budgets?
Solutions: To help ensure that the product was properly placed in the key locations a team of dedicated managers were hired to service the top 25% of all locations in key markets. Their task was to educate the managers, supervise samplings and properly display the product Results: Immediate product penetration that secured shelf space and over $5 million in sales the first year. Product remains account best seller. 
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Product Development
Introduce a new product to local market: Stanton DJ equipment
Challenge: How could we get the local market to learn about the new product and learn more about the company without spending additional funding? How can we go viral and develop a grass roots marketing campaign?
Solution: A deal was made with a local radio station that caters to the exact demographic of future customers to give away 12 sets of this new equipment during the holiday season. For the cost of the equipment the company received 30 second mentions 3 times a day and a call contest focus on that product. A grass roots campaign was developed to help get the word of the company to the streets.
Results: The product was well received in the market pace generating 30% increase in sales and helping the product to get into new channels through the community.
Click here to hear FREE promotion radio ad (30sec wav file).
View video of new product launch below:
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ekn links can help with all marketing and sales strategies. Come to us for help with:
Marketing Plans- We can create full comprehensive marketing plan to deliver results.
Business Plans- Depend on us to write a full comprehensive business plan.
Market Data- We will evaluate key market metrics that affect your company, competition and products.
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PR & Corporate Communications-ekn links will create a communications plan helping to get your company noticed.
Sales and Marketing Tools- ekn links will create sales manuals, marketing collateral and specific tools needed for your sales team.
Business Consulting- The ekn links team has extensive experience in marketing and selling products to the U.S. and to international markets.
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