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FREE Product Goals Update
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[Marketing and Sales Plans] [Marketing Projects] [Globalization]
Product Introduction-Low Cost Sell sheet to trade. Product Sell Sheets-Satisfying Buyer Needs Creating higher value items. Create a display for additonal sales. New Coffe Product Lanuch to US Market. New Product Launch-in store ad New Product Release-Retail Outlet Specialized Targeted Selling Tools. Create Sell sheets for sales teams. New Product Introduction-To hi-tech users. Full Package-Marketing Materials Media Relations-Consumer Press Consumer ads-Targeting your Buyer A Guide and Manual to Sell By! Creating mass marketing campaigns.
Working with Visiomed, we helped to develop a series of product selling infomercials to help move product through to the consumer driectly. The introduction marketing piece allowed consumers f to view the new product and make an immediate purchase. Working with Visiomed, we helped to develop a product sell sheet targeted to the trade that helped the new introduction of ThermoFlash and many new home wellness products. The introduction marketing piece allowed buyers from several channels to view the entire new product positioning at a glance. This helped to amplify the power of the new brand, illustrate the entire line and offer every product option to the buyer. Working with a bunch of expressions, we developed new product displays to design a new retail program targeting new opportunities in the trade. Working with ARCOR USA, we helped to develop a product sell sheet targeted to the trade that helped the new introduction of Rocklets (a chocolate covered candy). The introduction marketing piece allowed buyers from several channels to view the entire new product offering at one glance. This helped to amplify the power of the new brand, illustrate the entire line and offer every product option to the buyer.
Working with ARCOR USA, we help to develop a sell sheet that allowed any buyer to scan the correct UPC for every item they would have an interest in. This helped to expedite the process of selling a new line and eased follow-up sales. The challange with the Revlon line for was to gain incremental sales into new and current accounts. To accomplish this we created a pre-packaged holiday counter top display to help sell more units and combined seperate items already in inventory into a higher retail value pack. The challange with the Revlon Hair Accessory was to gain incremental sales. To do this we created a counter top displays and re-packaged the entire product line to help sell more units. Launching a new product into the US market includes a strong consumer ad campaign. This sometimes include creating a FSI coupon to be used in local targeted print campaigns. This is an example of one created for that purpose. Launching a new organic coffe product into the US market included instore ad campaigns and promotions creating a first look at the product for consumers. This is an example of one created for that purpose. The goal for a new product at Stanton Electronics was to annouce it to the trade and consumers. To accomplish this an in store ad for a large account with the goal of annoucing the new product release of a high tech item -Final Scratch (a technologically advanced computer software that allowed for analog interfacing-a bridge from old equipment to new). The goal was to introduce the concept to new customers in 3 easy steps. To help penetrate the seasonal selling opportunity a seasonal program and selling tool was developed to help introduce our seasonal product line to the trade. The challange was to offer a wide of assortment of products and secure enoough high volume orders that it would allow us to put those items into production.
Design a sales campaign with supporting marketing tools to open up new channels for a high quality salty snack line. To help make sure that deals and promotions are effectively carried out we create a unified sell sheet to help communicate the correct message with targeted information. An introduction sell sheet targeted to hi-tech - first time adapters to annouce a new product release of Final Scratch (a technologically advanced computer software that allowed for analog interfacing- a bridge from old equipment to new). The goal was to sell the techies with functionality and make it sexier enough for them to run out to buy immediately. It is important to half a full compliment of marketing collateral to help support your sales strategies. ekn links specializes in helping to create a complete marketing and sales collateral package from internal corporate communications to external catalogs. Every new product needs press. International media is just as much interested in your new product as your domestic media. In Sono magazine, the new Final Scratch system from Stanton was picked up internationally and evaluated for over 5,000 readers. A conusmer ad campaign with the goal to get people to wonder about the possibilites of a new product. The image represented the new product illustrated in a street design and targeted towards the intended consumer. While Market Developmen Manager at ARCOR USA, I created a tool to help introduce our company, our product and our policies. The challange was to educate all of our 50 independent representatives about our sales goals and our company mission so that they could convert our story into a successful sale. To help introduce a new sales program we created a simple color postcard to distribute to large targeted groups at community shows.
Working with Visiomed, we helped to develop a series of product selling infomercials to help move product through to the consumer driectly. The introduction marketing piece allowed consumers f to view the new product and make an immediate purchase.
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