Prof. Ken has conducted seminars and trainings globally. As an authhor, graduate level professor and professional trainer, Prof. Ken has developed programs to grow business on many levels.
Prof. Ken Explains the US Market for Small Business at Brazil Forum
Entering the U.S. market is full with promise and opportunity. The U.S. market is one of the easiest markets to begin to sell your products or service in yet one of the hardest to build a successful business. Your goal of internationalization should not be just to enter a market but to build a business in that market. When you are ready to enter the U.S. market, your thoughts and strategy must be aligned to that goal.
Estimates have product failures at between 75% to 90%, while nearly 80% of all grocery, drug and mass-market items fail within one year of introduction within the U.S. These ugly stats hold true with U.S. based products and products coming in from other countries into the U.S. market. Many products fail due to lack of planning from the manufacturer and limited buy-in from the market. This seminar identifies the three most common mistakes a company makes when trying to enter the U.S. market.
Time : 45 – 60 Minutes
Handouts : Basic presentation, Booklet and worksheet
Hands on in-seminar activities: No
Podcast Available: Yes
Video Available: No
Click on title of seminar to learn more.
3 Mistakes Not To Make When Entering the US Market
10 Things To Do When Entering A New Market.
Bringing Medical Products to the U.S.A.
Land Your Product In The U.S. Market
Five Marketing Fundamentals Every Entrepreneur Needs To Know
9 Things to Do To Build Your Business in 3 Months
Brand Building From The Inside
Ideas To Business
Launching a New Product
Preparation for a New Product Idea
Prospecting for new business from your desktop.
Selling. A lost Art.
Designing a Sales Team That Sells!
Five Mistakes Of Marketing
10 FREE Marketing Ideas For Our Tech World
5 Tradeshow Actions That Build Business.
Prof. Ken Explains concepts to help strengthen small business.
ekn links provides a number of solutions to help build and grow any business. From building a new concept, growing a business, marketing products and services, and selling into major accounts and distribution, we can help. Below is a list of how we can help you. Our monthly Marketing Programs designed for maximum results on a minimum budget.
As a Marketing member, you receive a professional marketing expert who will oversee the strategic planning and implementation of your marketing programs. Our award-winning art managers and graphics team design the visual look and style of your advertising, whether it’s a simple layout for a single post card or a multi-page product brochure. Our seasoned copywriters craft compelling and persuasive sales messaging that clearly and creatively positions your company’s product or services in the best light. Small Biz Pilot media planners and buyers have broad experience negotiating media packages for a wide range of business types in markets all across the country. We are a one stop shop to Build, Grow, Market and Sell your products or service!
Small Biz Pilot provides a variety of email and direct mail resources and designs to help grow your business. We begin the process with a campaign design that fits targets your goals and build a customized plan to grow your business.
Small Biz Pilot will help you create online & social media polls, sweepstakes, and instant-win promotions for prospects at your store, trade show booth or online.
Small Biz Pilot has exclusive partnerships with key firms within the production community. Our partnerships help us get exclusive rates on online viral videos, TV ads and commercials to help promote your business, all produced professionally by advertising experts. Our process makes it easy to create your own professionally produced, high-quality spots.
With over 100 market research reports, Prof. Ken leads our Small Biz Pilot team to help our members gain insight into their customers and prospects through affordable marketing research, surveys, focus groups and more.
We will professionally design your print and marketing collateral. Our team covers the full range of print materials, from postcards and flyers to ads and banners. Launch your new campaign quickly and get professional help.
Social Media, Online and Mobile marketing apps and services create greater brand visibility and access to your customers. Small Biz Pilot will help to create interactive direct marketing campaigns that are precisely targeted and personalized to deliver real results.
These Interacitve Marketing Programs include:
The world of Online and Social Networking
With conenctions in four continents, our team can help you sell your products internationally or here within the 50 states to large national accounts and smaller independent shops and distributors. Our sales solutions will help you build:
Sales Leads and Sales Development Programs
Key Account Relationships
Sales Promotion Programs
Sales Personnel Development
Communicating Company image
Many products fail due to lack of planning from the manufacturer and limited buy-in from the marketplace. Estimates have new product failures between 75% to 90%, while nearly 80% of all grocery, drug and mass-market items fail within one year of introduction. Small Biz Pilot will help you with:
Campaign planning, and management
Brand creation, planning and development
Product launches and promotional campaigns
Direct mail, advertising, and P.O.P. campaigns
Competitive analysis programs
Co-op advertising programs
Direct mail programs
E-mail and web-based campaigns
Cross marketing initiatives
Press release writing services
Management of press and media
Increase online exposure and web traffic
Your products tell a story and that story will help your products sell. Success of any product relies on strategic planning, creating goals and developing a unique selling proposition. The Small Biz Pilot team will help with:
Distributor development programs
New channel development
New product and company introduction
Insertion of product reviews
Media outreach and proactive pitching
Internal and external communications
Trade show development programs
Customer service programs
Customer case studies
Meeting your company revenue and profit goals takes a strategic plan that is defined by its reality and delivered through its execution. The ekn links team will become an extension of the executive management team to help design specific sales and marketing objectives that will lead to sales and increased revenues.
Experience in developing a market will help reduce cost, save time and improve success. The ekn links team has managed success for a wide assortment of product categories and small business. We have helped companies create distribution channels, sales networks and marketing programs for lines of consumer goods, heath and beauty items, electronics and services.
Many products fail due to lack of planning from the manufacturer and limited buy-in from the marketplace. The ekn links team will help your management with your sales, marketing and product development to increase your odds of success. Together we will help your products increase their chance of success.
The ekn links Team will help you develop the tools necessary to achieve your sales targets. We will help to create a sales strategy that aligns with your new growth strategy while getting you into new accounts. We will design the strategies and programs for sales success.
ekn links works with your executive team to implement strategic sales, product, on-line and marketing programs. We work to generate and build new consumers while increasing sales and revenues, creating sound marketing strategies, introducing new product strategies and positioning your company for growth. Our executive management team is comprised of seasoned corporate executives with hands-on business building experience throughout the United States and the world.
ekn links is a perfect outsourced marketing and sales professional for those businesses without a marketing team. ekn links can manage everything you need, from sales programs to public relations to complete product launch campaigns.