Challenge: How do we gain sales in a new market with high competition?
Issue: Great international product with strong attributes could not gain acceptance in tight market.
Solution: Develop attractive product packaging, create a trade and industry outreach and media program, developed in-store sampling and promotions, designed product stratgey and coporate direction, hired sales team to sell line.
Results: Highlighted as most innovative product, secured orders +$30M, developed company strategy and vision.
Steet Team for Promotions.
Launch at Trade Show.