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Prof. Ken's Success in the

Toy Industry

We have helped to launch and build several key toy brands. Generating over $1MM in revenue and winning a couple of best Toy Awards along the way.

Best Toy Winner

Prof. Ken helped to market "Crazy For Cupcakes" generating $75K in revenue in 6 months and winning a Best Toy Award from Dr. Toy.

A concentrated Blog campaign was used to hit only Mommy Bloggers and a viral video was created for buzz.

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New Kite Line

Prof. Ken helped to market "Crazy For Cupcakes" generating $75K in revenue in 6 months and winning a Best Toy Award from Dr. Toy.

A concentrated Blog campaign was used to hit only Mommy Bloggers and a viral video was created for buzz.

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Best Toy Winner

Prof. Ken helped to secure a licensing deal with the Natural Museum of History to develop the OLOGY line of toys. With 7 items in the portfolio the line generating nearly $470K in revenue one year and winning a Best Toy Award from Dr. Toy.

A concentrated industry campaign was used to hit buyers, an online component was developed to keep kids interest and a viral video was created for buzz.

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Best Toy Winner

Prof. Ken helped to market "Crazy For Cupcakes" generating $75K in revenue in 6 months and winning a Best Toy Award from Dr. Toy.

A concentrated Blog campaign was used to hit only Mommy Bloggers and a viral video was created for buzz.

CupcakesBestProduct.jpg
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Prof. Ken can help your company redefine goals and strategies.

Challenge: How can we reposition a thirthy-year-old company?

Issue: Dated brands, sluggish sales and loss of profits forced this company to rebrand itself and look for investors.

Solution: Rebuild corporate identity from inside out starting with core selling techniques to the logo. Evaluate the product being sold and reposition all products for better margins. Rebuild and launch a new web site and online campaign. Promote products with viral videos online and to trade.

Results: Increased profits by 11%, sales increased over 20%, reduction of cost over 22%, great spike in online sales and traffic, the company sold off to investment group.

View Additional Product Sales Videos Below.
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