ekn links Rebuilds Company Strategy

Challenge: How can we reposition a thirthy year old company?

Issue: Dated brands, slugglish sales and lost of profits forced this company to rebrand itself and look for investors.

Solution: Rebuild corporate identity from inside out starting with core selling techniques to the logo. Evaluate the product being sold and reposition all products for better margins. Rebuild and launch new web site and online campaign. Promote products with viral videos on line and to trade.

Results: Increased profits by 11%, sales increase over 20%, reduction of cost over 22%, great spike in online sales and traffic, company sold off to investment group.

Prof. Ken can help your company redefine goals and strategy.

To help get the new image throughout the industry and to consumers, a new website was built with key selling features for nationwide sales. Read more.

The creation of new product lines using exisiting resouorces and on a limited budget helped to round out a more profitable line and gain higher margins. Opening new distributors worldwide added to the customer base. Read More.

To help introduce the new company to the industry a new logo was introduce and supported with new marketing. In addition to the marketing changes were made in both culture and sales philosphies. Read more.

1/7