Brand Building in International Markets
Prof. Ken can help your company successfully build your brand in major International Markets.
Using new creative ideas to help develop instore displays for more revenue.
Opening up new channels while developing new programs for large retailers.
Redesigning the packaging for effective sell through and ROI
Using new creative ideas to help develop instore displays for more revenue.
Challenge: How do we take a well established brand and build sales in a new market with high competition?
Issue: Great international branded product with strong attributes could not gain acceptance in tight market.
Solution: Revise product packaging, create a trade and industry outreach and media program, developed in-store promotions, designed product stratgey and coporate direction.
Results: Secured new orders +$1M, developed international marketing strategy and vision.