How to Use a Press Release for Publicity (Without Paying a Dime)
- Susanna Ninomiya
- Sep 9
- 2 min read
Want to get your business noticed without blowing your budget? A press release might be your secret weapon. When done right, it's one of the easiest ways to score free publicity and boost your brand’s credibility.
Let’s break down exactly how you can use press release publicity to grow your business — the smart way.
What Is a Press Release?
A press release is a short, compelling news story sent to media outlets to grab their attention. Think of it as your pitch to the press — you’re giving them something newsworthy to share with their readers, viewers, or listeners.
But here’s the magic: If you send it to the right people at the right time, your story might get picked up and published for free.
Why Use a Press Release for Publicity?
Free Exposure: No need to pay for ad space. You get eyes on your brand for nothing.
Credibility Boost: If a news outlet covers your story, it gives you major credibility.
SEO Benefits: Online press releases can generate backlinks and improve your search visibility.
Repurpose-Ready: You can reuse the content on your blog, socials, or email campaigns.
How to Write a Press Release That Gets Picked Up
Let’s get real — most press releases never get read. Why? Because they’re boring, confusing, or irrelevant.
Here’s how to stand out:
1. Start with a Strong Headline
Make it short, specific, and attention-grabbing. You’re talking to time-strapped editors.
Example: “Local Coffee Shop Launches Free Coffee Fridays for Healthcare Workers”
2. Hook Them with the First Sentence
Your opening line should summarize the whole story. No fluff — just the facts that make it newsworthy.
Example: “Bean Scene Café in downtown Fort Lauderdale is giving free coffee to healthcare workers every Friday through summer.”
3. Add a Quote
A quote from you (or someone in your business) makes the story more personal and engaging. Keep it conversational, not stiff.
4. Include Contact Info
Always give them a name, phone number, and email. Make it easy for them to follow up.
5. Keep It Tight
Stick to one page max. Editors don’t have time to read novels.
Bonus Tips for Maximizing Press Release Publicity
Send it to the right people: Research local reporters, bloggers, and editors who cover your industry.
Follow up: A polite email or phone call can put you on their radar.
Use PR distribution sites: Try free ones like PRLog, or invest in paid options like PR Newswire for wider reach.
Post it on your website: Create a press/media page and share it on socials for extra mileage.
Press Release Publicity in a Nutshell
Writing a press release doesn’t require a PR degree. With a solid headline, a clear story, and a smart distribution strategy, you can land real media coverage — no ad budget needed.
It’s one of the most underrated marketing tools out there. And now? You know how to use it.
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